About

Founder / Creative Director

Andy L.

Andy Li is a creative director, pianist and producer based in New York. With undergraduate and graduate training at Berklee, he works where music, live performance and moving image meet.

Founded in September 2024, iANDY Studio brings these practices together. It develops original work and collaborates with artists on live music production, show design, lighting, visuals and film.

Creative direction and hands-on production stay connected, from the first idea through design, rehearsal and the live show. Music is the starting point: sound, image and space should feel like parts of one performance.

Andy’s work also extends to ASK BRO.

Selected projects

All projects
  1. BENZO — The Model Tour

    Tour production, DJ & VJ executionSold out · New York & Los Angeles
  2. DIALECTIVE — ’25 Runway

    Lighting, sound & technical productionIndependent visions. A shared runway.
  3. Glimmers in the Sand

    Technical direction & live visualsMUSE Silver · 2026
  4. Gateway

    Original audiovisual performance & lighting designLIT Honorable Mention · 2024

The practice

Live production

From a musical idea to a room full of people. Creative direction, music production, show design and technical production come together on stage.

Lighting & visuals

Light, projection and live visuals give music another dimension. Color, shadow and rhythm shape the space around a performance.

Film & photography

A gesture, a scene, a moment worth keeping. Music videos, live documentation and photography extend the performance beyond the stage.